Posted by Veteran artist Assasin The General returns with the official video for “23 Projectz”, a standout cut off his latest album WHEN THE PEN BLEEDS (Book 1 of 2). Produced by Katsuro Beats and directed by David Corral Productions, the single marks a milestone moment in Assasin’s career—his 23rd album—and doubles as a declaration of his undeniable place in Hip Hop.
The visual opens with Assasin The General reflecting on the song’s origins, grounding the viewer in the weight of his musical journey. From there, the camera follows him as he cruises the city in a gleaming lowrider, a vehicle as polished and battle-tested as the artist himself. With chrome rims and pristine paint glistening in the Texas sun, the ride becomes both a symbol of celebration and a reminder of cultural pride.
Lyrically, Assasin The General is in his element, delivering sharp, unapologetic, and deliberate barwork. He maneuvers Katsuro’s production like a veteran who’s been sharpening his pen for decades. The Tex-Mex Southwest Mexican emcee isn’t just rapping about longevity; he’s living it. Every bar reinforces the mantra that writers write, and few do it with the same conviction, consistency, and authenticity.
“23 Projectz” is more than a victory lap. It’s proof that Assasin The General doesn’t show any signs of slowing down. Tap in on YouTube today, and don’t forget to subscribe to the channel. For more music-related news and all future releases, follow Assasin The General by clicking the links below.
APPLE MUSIC | SPOTIFY | YOUTUBE | INSTAGRAM
KATSURO BEATS | DAVID CORRAL PRODUCTIONS
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