2-Month Album Release Plan For Independent Artists

Ready to Level Up Your Album Release?

An album release plan is essential to make an impact. This 2-month roadmap will help you build anticipation, engage fans, and maximize your reach. Whether you’re releasing your debut project or your latest work, follow this step-by-step guide to ensure your music gets the attention it deserves and keeps fans returning for more.

Week 1: Album Announcement + Pre-Save Link

• Objective: Create early excitement and awareness.
• Action: Announce the album title/release date and launch the pre-save link.
• Deliverables:
  • Social media posts (teasers, album cover reveal).
  • Pre-save links are available across all platforms.
  • A press release or email blast to your fan list.
• Engagement:
  • Run a countdown to the album release.
  • Encourage fans to pre-save by offering exclusive rewards like a free track or merch contest.

Week 2: Teasers and Snippets

• Objective: Build intrigue with short, digestible content.
• Action: Share song snippets, teaser videos, and behind-the-scenes footage.
• Deliverables:
  • 15-30 second snippets of unreleased tracks.
  • Studio or songwriting process clips.
  • Engaging TikToks, IG Reels, and YouTube Shorts.
• Engagement:
  • Poll your fans on which track snippet they are most excited about.
  • Use Instagram Stories or TikTok for interactive content (ex: Ask Me Anything)

Week 3: Single #1 Release

• Objective: Start the music rollout with momentum.
• Action: Drop the first single from the album.
• Deliverables:
  • Single on streaming platforms.
  • Lyric video or audio-only video on YouTube.
• Engagement:
  • Push the single across all social media channels.
  • Encourage fans to add the track to their playlists and tag you when listening.

Week 4: Music Video for Single #1

• Objective: Elevate the first single with visuals.
• Action: Release the music video for Single #1.
• Deliverables:
  • Music video on YouTube.
  • Short clips for Instagram, TikTok, and Twitter.
• Engagement:
  • Premiere the video on YouTube with a live chat.
  • Respond to comments, share fan reactions, and create a social media push around the video.

Week 5: Behind-the-Scenes + Press Interviews

• Objective: Deepen fan connection and boost visibility.
• Action: Share BTS content and start securing interviews with blogs/podcasts.
• Deliverables:
  • Behind-the-scenes content (making of the album, creative process).
  • Press interviews or podcast appearances.
• Engagement:
  • Share interview snippets on social media.
  • Ask fans to submit questions for an interview or live Q&A session.

Week 6: Single #2 Release

• Objective: Maintain momentum with new music.
• Action: Drop the second single from the album.
• Deliverables:
  • Single on streaming platforms.
  • Lyric video or visualizer on YouTube.
• Engagement:
  • Ask fans which single they prefer (Single #1 vs. Single #2).
  • Use TikTok/IG Reels to push the song and encourage user-generated content (fans remixing, dancing, or creating videos).

Week 7: Teasers for Album + Pre-Save Push

• Objective: Build urgency as the release approaches.
• Action: Share short teasers of unreleased tracks and push pre-saves/pre-orders.
• Deliverables:
  • 10-15-second snippets of unreleased songs or visuals.
  • Behind-the-scenes clips from video shoots or creative processes.
  • Pre-save/pre-order incentives (exclusive content for those who pre-save).
• Engagement:
  • Ask fans to share their excitement using specific hashtags.
  • Offer limited-time giveaways or contests for those who pre-save.

Week 8: Album Release

• Objective: Make the release an event.
• Action: Drop the album across all digital platforms.
• Deliverables:
  • Album on streaming platforms (Spotify, Apple Music, etc.).
  • Email blast or SMS notifications to fans with a direct album link.
  • Full-length music video for a new single or a highly anticipated track.
• Engagement:
  • Host a virtual album release party (IG Live, YouTube Live).
  • Engage with fans by reposting their reactions and reviews.
  • Ask fans to choose their favorite tracks and create a playlist around the album.